HOKA ONE ONE is official shoe of IRONMAN Europe and North America

The partnership between Ironman and Hoka will add further content to the "Humans of Hoka" campaign that follows the journey in real life and the stories of triathletes and athletes of all levels, from the finisher of the first time, to those who are overcoming the challenges of life up to professionals committed to compete at the highest levels. The campaign consists of engaging content and videos distributed online and on social media. With the new agreement, 40 new stories will be released around the world that will talk about Ironman and Hoka throughout the year.

"We are thrilled to continue to expand our support to Ironman competitions and thus reach more and more triathletes, both established and beginners, in the world". Says Lee Cox, Hoka One One's global sales and marketing vice president . "Hoka is committed to telling authentic stories and the partnership with Ironman allows us to spread it more widely in Europe and North America. Those who participate in an Ironman face one of the most exhausting processes imaginable and has high demands on footwear. It is no coincidence, therefore, that our products are at the foot of an increasing number of triathletes every year ".

"All members of the Ironman family are delighted with the new partnership with Hoka One One," says Ironman CEO Matthieu Van Veen . "Being a partner of such a prestigious running brand demonstrates how we constantly strive to offer excellence to our athletes. This innovative collaboration is focused on producing creative content from the Ironman digital team. The Humans of Hoka series will highlight the incredible journey of the Ironman ".

The renewed partnership between Ironman and Hoka sees two great endurance and sports ambassador brands lined up, such as the new acquisition, the three-time world champion Ironman Mirinda "Rinny" Carfrae, the world champion Ironman Heather Jackson , the former triathlete included in the Ironman Julie Moss Hall Of Fame, and six-time Ironman world champion Dave Scott .

Hoka will be present at a selection of events Ironman and Ironman 70.3 which includes 40 races in North America and 32 in Europe , in addition to the cAMPIONS of the world of Ironman and Ironman 70.3 . Each Ironman race consists of 2.4 miles swimming, 112 miles on bikes and 26.2 miles of running. The Ironman 70.3 is articulated in 1.2 miles swimming, 56 miles by bike and 13.1 miles of racing.