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News on Triathlon, cycling, running and Swimming

How to choose the perfect wetsuit


Every athlete is an individual, and open water swimming is no different. One swimmer's needs can be hindrances or hindrances for another. This is why it's important to know what gear you need, especially when it comes to your wetsuit. The wrong choice can negatively affect your technique and your performance in the water.

To choose your perfect wetsuit, you need to look at various factors; above all, you need to know yourself well as a swimmer and athlete. Knowing what your needs are, as well as your preferences, strengths or weaknesses, is essential when choosing among the models.

We will offer you five factors to consider when choosing your wetsuit: your swimming level and technique, the performance of the wetsuit, your goals as an athlete, the size and finally the price.


Knowing your swimming level is the first point you need to consider when considering purchasing a new wetsuit. Obviously, those new to open water will not have the same needs as an experienced swimmer with several kilometers behind him.

If you are just starting out, your technique is probably not fully perfected yet. You will need more buoyancy, especially in the leg area, to lift your hips and help position your whole body correctly, achieving the least hydrodynamic restriction possible. In this case, wetsuits such as Predator or 3.8 are recommended and will be the most suitable for your needs.

If, on the other hand, you are an experienced swimmer and technique is your strong point, you will seek maximum flexibility. You might want to consider a wetsuit like the Alpha that fits your body like a second skin, allowing you to enjoy every swim.


Once you have a good understanding of your swimming level, you can then evaluate the performance of each wetsuit model and make a decision based on your needs. You should look into the following aspects:

● Flexibility: More flexibility means more freedom of movement.
● Buoyancy: As discussed above, a wetsuit with more or less buoyancy can help or damage you depending on your swimming technique.
● Hydrodynamics: For swimmers with a less refined technique, greater buoyancy will help you correct your posture, achieving a more hydrodynamic position.
● Thermal Insulation: If you love swimming in cold water or if you enjoy swimming in the ocean even during the winter months, the amount of thermal insulation a wetsuit can provide will be a key factor to consider. The new RS1 Thermal, for example, is the wetsuit that offers the greatest thermal protection of the entire Orca range. It has a specially developed inner lining to maximize heat retention in open water swimming, which will allow you to swim longer in lower temperatures.
● Visibility: an important point to consider if you are used to long training sessions in open water. In addition to the buoy as basic equipment, a wetsuit that makes you visible to boats, surfers and other swimmers will provide you with greater safety, allowing you to always be located. This is the case with wetsuits such as the Open Water Core Hi-Vis or the Open Water SW.


Another factor to consider when choosing your wetsuit is your goals as an athlete. Do you want a wetsuit for recreational swimming? For competitions? For participation in a triathlon or an Ironman?

So, depending on your motivations and your goals, you will choose a wetsuit that suits your swimmer needs from the triathlon range, the open water range or even the swimrun range.


Once you have chosen a wetsuit model based on your needs and goals, you need to determine your size. You can consult the following guide or get advice from an expert.

In general, the suit should fit very well, without being baggy. This is to prevent water from entering and creating the unpleasant "swelling effect" while swimming. A wetsuit that doesn't fit and doesn't fit your body well, whether it's too big or small, can produce unnecessary chafing and discomfort during your sessions at sea.


When it comes to wetsuits, a high or low price doesn't mean a wetsuit is better or worse. That's why it's important to note that a wetsuit shouldn't be chosen for its price, but rather for everything mentioned above: its performance and your needs and goals as an open water swimmer. Just because it's the most expensive model doesn't mean it's the best choice for you.

We hope these five tips have been helpful in clearing up any doubts about choosing the right wetsuit for you.
If you want to know more, be sure to watch the video that our friends at GTN have prepared on the same topic.

HOKA ONE ONE and the shoes of the FLY collection: CAVU, ELEVON, MACH

HOKA 2018 FLY COLLECTION The new collection of HOKA ONE ONE spring-summer 2018 running shoes has finally arrived on the market (and also by MOTUS).
Also part of this collection are the three models of the new range of neutral shoes called FLY.
This HOKA FLY collection focuses on making highly cushioned yet lightweight running shoes.
But how? Thanks to the new PROFLY technology from Hoka One One! Dual density midsole: softer in the heel for a more cushioned landing, with a high density foam in the forefoot for greater propulsion. Using Hoka's terminology: "these shoes are ready to take off".
The first neutral running shoe in this collection is called CAVU: the lightest and the lowest.
Hoka has made this shoe with only 188g for women and 231g for men. The difference between the heel and the toe is 4 mm (while the sister / brother shoes, the Elevon and the Mach, have a drop of 5 mm).
The price of Cavu is also the lowest in the series.
If you're looking for a low price, a lightweight shoe and responsive cushioning, Cavu could be your new year's shoe!
Even the Hoka One One Mach model is incredibly light, but with an additional technology. At just 190g for women and 231g again for men, in addition to a 5mm differential, these running shoes have a trend-setting aesthetic. The upper in breathable mesh differentiates the Mach dal Cavu notably for aesthetics.
And if you know the brand, Hoka One One Mach will remember the Clayton shoe, winner of the Editor's Choice Award at Runner's World Magazine in 2016.
And Mach, evolution of the previous Clayton, is no different: to but be driven quickly and is the new Clayton of Hoka.
Made with PROFLY technology in the midsole and with complete RMAT sole, it provides a light and soft contact with the ground and a reactive response, as well as some elements of greater stability compared to Cavu.
But then what are the differences of Mach compared to Cavu. The Mach shoe was designed with the Meta-Rocker of the first phase of Hoka for fluid control and transition. The Meta-Rocker supports a rider's natural gait and gives the rider a smooth transition from impact to thrust. This technology is designed to increase operating efficiency.
But not only that, Mach has an oversized active foot mold for maximum tuned stability. It allows your feet to lie deep in the midsole for a cradle-like foot fit, rather than just resting on the top of the midsole material.
The third and last running shoe by Hoka One One in the FLY collection is Elevon.
You can already tell from the photos that the aesthetics of this shoe is perhaps the best of the series. It has a combination of an elegant mesh and a seamless upper with a variable tinge.
Hoka One One Elevon has the highest price in the series because it houses most of the Hoka technology.
It is heavier than Mach and Cavu, with weights of 297g for men and 245g. for women, but the drop is the same as the 5 mm Mach.
The technology comes from its predecessor Hoka: the model Vanquish 2. If you remember the Vanquish 2, it was a super cushioned and versatile shoe for the runner looking for an elastic and reactive race. With a double-layer midsole construction built with two EVA compounds, Vanquish 2 is designed to provide traditional HOKA ONE ONE Ultrasize cushioning.
Vanquish 2 also won the Editor's Choice Award from Competitor magazine in 2016.
Elevon also retains the cushioning of the double-layer midsole, with a combination of a super-lightweight midsole and a cushion that cradles the foot.
Hoka One One adds its suspension structure with a top layer of PROFLY and a lower injection frame designed with PROpulsion, PROtection and support. In addition, a TPU clip is present in the heel for greater support and stability.
In conclusion: which model is better than the other?
Technically, yes, yes, and we're talking about running efficiency, but every shoe is designed for a specific consumer. Depending on the price, Hoka has developed shoes based on technology that could be added or removed.
The Elevon includes all of the above for a smooth transition, durable cushioning and responsive ride. Mach is a versatile intermediate solution ideal for everyday running, with a partial technology compared to Elevon, but with an award-winning design.
And Cavu, if you do not engage in long mileage, is the perfect shoe (marathon runners and high-mileage runners opt instead for the Elevon) .

How to choose equipment for open water swimming

When you start out in the world of open water swimming, it is completely normal to face doubts and questions, such as: What equipment should I have? What kind of wetsuit should I wear? How many millimeters thick should it be? Do I need accessories?

Obviously there is no answer to all these questions, since every athlete is different and will have different needs depending on their experience and future goals for open water swimming.

An experienced swimmer who has trained in the ocean for years and knows the area won't need the same equipment as someone just starting out in the discipline. There will also be differences depending on whether you swim in winter or summer, if you are considering competing in any event or triathlon, or if your goal is to simply swim for the fun of it (our favorite).


Aside from the essential swimming cap and goggles (best mirrored to avoid sun discomfort) that everyone should wear, if you have little or no experience in the ocean, you should first worry about safety and comfort. As a novice swimmer, you will want to be comfortable and calm. You want to dive into the water with the confidence that you can take your first strokes in the ocean without worrying about the cold or the new equipment you are using that affects your swimming. A wetsuit that has high flexibility, neutral buoyancy and provides the right amount of thermal insulation will be ideal for starting this new adventure in open water swimming.

And of course, when it comes to safety, visibility must also be mentioned. It is important, especially if you have limited skills in open water swimming or if you are unfamiliar with the area you will be swimming in, to be clearly visible to others while in the ocean. Wear items such as a high visibility cap (neoprene or silicone depending on the water temperature), a buoy or a

wetsuit with orange sleeves will provide more safety in training sessions and avoid unnecessary fright with other swimmers, surfers or boats. The buoy, in addition to providing high visibility, is an essential element for any open water swimmer and should always be present. Not only is it a basic safety accessory, but it gives you greater buoyancy should you stop for a rest. It also allows you to transport your personal items in a safe, practical and watertight way.


Regardless of your level of open water swimming experience, the equipment and accessories you need will also vary based on your goals.

For example, if your idea is to start swimming in cold water, you will definitely need to consider a suit with superior thermal insulation that prevents as much cold water as possible from entering the suit while swimming. In this case, you should also consider neoprene accessories such as a cap or hood, booties or gloves that will help you retain as much body heat as possible to withstand longer workouts in cold temperatures.

On the other hand, if your goal is to swim in warmer waters while always maintaining buoyancy and a high level of freedom of movement, you should look for a sleeveless wetsuit or you may like the option of a two-piece that you can alternate depending on. the situation.

If you want to compete, you won't have the same needs if your goal is a triathlon as if you were preparing for a long-distance race. For a triathlon, for example, you will not only focus on flexibility and buoyancy (depending on your level) but you will also look for a suit that is particularly easy to put on and take off, which allows you to make the transitions as quickly as possible. If, on the other hand, you are preparing for an event that will take you many hours in the water, you should again look for good thermal insulation so that the cold does not move you.

There are certainly many variables to consider and many options available to you, but only you know what the best solution is when choosing open water swimming equipment. To summarize what we just discussed, you should consider your experience and goals. From there, you can make the selection that best suits your needs and how you will use your equipment.

How to clean and store a wetsuit

Taking care of our equipment is an excellent choice to extend the life of our neoprene and enjoy it as we did on the first day.


By cleaning our wetsuit after each use we will be able to keep all the properties of its materials in perfect condition.

This procedure must be done especially after using the neoprene in salt water or in water with chlorine.

Duration: 10 minutes
Materials: Water, neutral pH soap.

1. Clean the suit with fresh water to remove excess salt water or chlorine.

2. Apply a small amount of neutral pH soap to the suit and gently scrub the suit panels.

3. Rinse the neoprene to remove any soap residue.

4. Turn the wetsuit over and hang it from the waist to dry naturally without exposing it to direct sunlight or any heat source.


Proper storage of the wetsuit will prevent the appearance of wrinkles in the neoprene and will keep the seams free from tension over time.

The best way to store a wetsuit is to hang it at the waist, to avoid tension in the most sensitive areas (shoulders and arms).

1. In high elasticity suits (eg Orca Alpha, Orca Predator), it is very important not to use a hook to hang the suit from behind.

2. In other models it is possible to use a coat hanger, as long as it is wide and the neoprene is not subjected to tension in the neck and shoulders.

3. To protect the SCS liner on the outside of the suit, it is recommended to add a small layer of talcum powder when storing it for long periods of time to better preserve the liner.

VICTORY SHOES: VELAR wins the 2018 Design & Innovation Award!

Image VELAR wins the 2018 Design & Innovation Award!


The Design & Innovation Award is given to products that bring both a stylistic and a functional innovation in the cycling world. Each component is not only analyzed from an aesthetic point of view, but undergoes accurate and important phases of testing in the field so as to be able to evaluate it in the most correct use.


Below is the text of the verdict translated from English:


"With VELAR, Vittoria has created an aesthetically and technically excellent road shoe.For an optimal fit, Vittoria uses two Boa® IP1s in an intelligent configuration that wraps around the foot reducing pressure points.Another technical detail is the adoption reinforcement bars in the sole that increase the stiffness allowing a reduction of material and weight.The insoles support the arch and can be customized individually.VELAR course marks excellent results also on the stylistic front: aesthetically the strong point is the matt metallic finish embellished with shiny applications. "


You can find the Vittoria VELAR shoes on offer by MOTUS in the four colors (red, black, yellow, blue) both with a three-hole sole and with a four-hole four sole (speedplay).

The closure with double BOA, the new FCT sole that reduces the weight of 28% compared to a traditional sole, the upper cut and micro-perforated laser microfiber, make this shoe unique in its kind and worthy of the recognition obtained


For details and purchases: CLICK HERE

The Design & Innovation Award is given to products that bring both a stylistic and a functional innovation in the cycling world. Each component is not only analyzed from an aesthetic point of view, but undergoes accurate and important phases of testing in the field so as to be able to evaluate it in the most correct use.


Below is the text of the verdict translated from English:


"With VELAR, Vittoria has created an aesthetically and technically excellent road shoe.For an optimal fit, Vittoria uses two Boa® IP1s in an intelligent configuration that wraps around the foot reducing pressure points.Another technical detail is the adoption reinforcement bars in the sole that increase the stiffness allowing a reduction of material and weight.The insoles support the arch and can be customized individually.VELAR course marks excellent results also on the stylistic front: aesthetically the strong point is the matt metallic finish embellished with shiny applications. "

ORCA openwater CORE HI-VIS wetsuit

The Openwater Core Hi Vis is the perfect wetsuit for swimmers who want to get started with open water safely. This wetsuit features high visibility, shoulder flexibility and a neutral buoyancy. High visibility panels on the arms and legs make you easily recognizable while swimming, even from a great distance. The high flexibility of the shoulders make your first open water workouts very comfortable, while thanks to the buoyancy it will make you feel safe.

2.5mm Yamamoto 38 material is used in the torso and legs. In this area, there is less distortion than in the upper body. In these areas, elasticity is not given the same importance, so materials with more compression characteristics like this Yamamoto 38 can be used. This technology provides a good fit to the swimmer's body, preventing water from flowing between the suit and the skin.
For greater flexibility in all phases of the stroke, Yamamoto 39 neoprene is used in conjunction with the high-end 2mm Infinityskin liner. This material has a high elasticity which allows it to be used in different areas of mid-range wetsuits. For fast, short-distance movements, such as those in the arms and especially in the elbow, this material requires 35% less strength than conventional neoprene. For long-distance movements, such as in the shoulders, it requires 45% less force than conventional neoprene

To keep you as safe as possible in the water, this wetsuit has been designed with a high visibility orange that will make you visible to boats and other swimmers, so you can be located at any time.

The unique design of this product is based on the best materials available in the market. Orca works closely with Yamamoto Corporation to develop new materials for their wetsuits. The exclusive materials Orca 0.88 Free and Yamamoto 44 are proof of this. Orca is also the only certified brand to make all of our suits using exclusive Yamamoto material, ensuring the highest quality in all products. Currently, the most sustainable raw material for obtaining neoprene is limestone, compared to other much more polluting processes in which lower quality neoprene is obtained from oil. The process for obtaining neoprene from limestone was developed in the 1960s by the Yamamoto company and has been perfected over time to arrive at the current process, where the best quality is obtained from neoprene. Not only the characteristics of this neoprene contribute to its best performance, but also ensure its maximum durability. Other very important materials in our products that can go unnoticed are the materials used for packaging. To minimize the impact of these, starting in 2020, our entire range of wetsuits and accessories uses recycled cardboard packaging instead of single-use plastics.

Cleaning the wetsuit
Neoprene can be damaged by excess salt or other disinfectants such as chlorine when used in swimming pools. It is important to wash the suit with full water. You can use a small amount of neutral pH soap and then rinsed off. Once cleaned, make sure it dries so it doesn't retain moisture, outdoors or in a ventilated indoor space without direct exposure to sunlight as this can damage materials.
Properly storing the wetsuit prevents materials and seams from being folded and stressed for long periods of time. It also prevents the appearance of wrinkles on the material that can affect both the wetsuit's durability and its aesthetics.
The best way to store the neoprene is to hang it in the center, so that the most sensitive areas like the shoulders and arms don't have any kind of tension on them. For this model you can use a hook if you cannot hang it halfway, as long as it is wide enough not to stretch the suit in the shoulder and neck area. Voyage
Although travel time requires such a small amount of the payoff of a life suit, it is important to keep in mind that every time it is worn, it must be carried. Poor carrying, even for short periods, can shorten the life of your suit. It is not recommended to compress or curl the suit during transport, especially in the seam areas. It is also recommended to rinse with fresh water before transporting it after it has been used. Be careful that the wetsuit is not stored in high temperatures (such as in a hot car), as this can accelerate its degradation. The elasticity of the upper part of this suit allows you to adapt the size in this area well to different bodies. However, the bottom sizing needs to be adjusted due to the thickness of the panels. So if the size guide suggests going up one size, plan on weight affecting sizing more on chest and height measurements

2XU: world leader in triathlon clothing and compression clothing


2XU Compression line products represent the essence of the technology applied to training, no product can boast so many awards in the academic sports world.

Today, Compression 2XU products are divided into 3 categories:

- PERFORM: compression products developed for use in racing or workout. They reduce muscle fatigue and provide great breathability and flexibility for perfect adherence to the body. This family of 2XU products includes the ELITE MCS COMPRESSION CALF GUARDS UA3064, 2XU COMPRESSION TIGHTS trousers, 2XU COMPRESSION SHORTS MA3851B, 2XU COMPRESSION CREW NECK TOP MA2308, and more

- XFORM: Compression products suitable for both training and retrieval. Combine power and gradual compression to provide muscles more oxygenation and help muscle recovery.

- REFRESH: compression products designed to boost post-work recovery. Great adherence to continuous muscle pressure to optimize circulation and oxygenation. Designed for the most demanding athletes.

The latest evolution in compression heads is called Mcs "muscle containment stamping", a revolutionary fabric with applications that can act by wrapping the main muscle groups directly, thus reducing muscular swing and thus fatigue, thus speeding up the recovery. These 2XU COMPRESSION products such as the Mcs compression calf guard leggings can also be worn under the triathlon ward.


2XU Recovery products provide a superior degree of compression to stabilize muscles and promote blood circulation
a faster muscle recovery.
More and more professionals are using this technology to get faster from workouts and races, reducing muscle damage and limiting post-training swelling.
REFRESH RECOVERY COMPRESSION TIGHTS are graduated compression trousers designed to offer maximum recovery in the shortest time. They provide a gradual compression of the ankle for quick recovery.
Developed with PWX 105 denim fabric 2XU RECOVERY TIGHT pants are able to reduce muscle fatigue and promote blood circulation.

From MOTUS to 2XU products from Compression, you can buy:
- the mute triathlon 2XU (2XU Propel, 2XU Ignition, 2XU Race, 2XU Active)
- specific triathlon clothing (2XU trisuit compression, 2XU performance trisuit, 2XU X-vent trisuit, 2XU Active trisuit)
- 2XU running apparel (2XU GHST singlet, 2XU GHST split short, 2XU GHST top, 2XU Tech vent top, 2XU active run tee and singlet)
- 2XU various types of accessories (2XU run visier, 2XU run cap, 2XU race belt, 2XU neoprene swim cap, 2XU transition bag)
To see all 2XU products: CLICK HERE

ENDA Running Shoes made in Kenya

Sale of running and running shoes made in Kenya, Africa: ITEN, LAPATET, KOOBI FORA models
Sale of running and running shoes made in Kenya, Africa: ITEN, LAPATET, KOOBI FORA models

In the world of sports shoes intended for running and walking, a new brand appears with a very different story from that typical of large multinational sports companies. It is ENDA (in Swahili dialect it means Go) the first African brand that proudly claims its made in Kenya.
ENDA, was born less than 5 years ago through a crowdfundind (self-financing) and from the idea of 2 boys, the young lawyer Kenyana Navalayo Osembo and the American Weldon Kennedy with experiences in associations involved in the social sector including Change.Org

At the base of the project there was immediately the desire to create a sports shoe where the strongest long-distance runners are born but with the immediate aim of doing so through a path linked to social and environmental sustainability with unique choices.

CREATING JOBS IN KENIA - In a country with an average age of only 18, and a youth unemployment rate of 17%, both the Kenyan government and leading development experts felt that creating jobs in sectors such as manufacturing was one of the Kenya's top priorities. Part of the challenge, however, is that it is almost always cheaper (as well as easier) to produce in Southeast Asia. The strategy, then, was to overcome this obstacle by creating a brand that could leverage the added value of being made in Kenya, also being able to count on preferential tariffs for the importation of footwear and clothing into the United States, established by the treaty. "African Growth and Opportunity Act".

SUPPORTING THE LOCAL COMMUNITY - Many Kenyans still do not even have access to essential things, such as clean water, sanitation, medical care, as well as education. Fortunately, many determined and courageous people are working hard to overcome these limits, and ENDA also wants to contribute, donating a portion of its profits for this purpose. With the help of a pool of experts, projects to be financed are selected every 6 months, a choice to which every ENDA buyer can also contribute, thus creating an important link between the company, runners and walkers from all over the world, and the local Kenyan community; this also to foster empathy, creativity and innovation. To support this, a percentage of the purchase price is immediately used to support various social activities directly in Kenya and for these reasons ENDA is the only brand in the world, of technical footwear, to have obtained the international certification "B Corp ", for the social imprint of the project.

Then there is the ecological spirit with the reduction of the environmental impact, where ENDA, with its choices and its production, immediately creates the first technical running shoes with the aim of achieving zero impact as recognized by the international certification. "Climate Neutral". There are many production processes put in place to achieve this goal, including the choice of reducing the production of packaging through the choice not to use cardboard packaging to contain the shoes but to deliver them to the recipients in shoe bags made of recycled fabric too. made in Kenya.

Finally there are the shoes, 3 models, which will begin to be distributed in Italy from June 2021 through specialized running and walking stores throughout the country, models intended for running and walking and which will offer in addition to a standard and high durability also the their story. The most interesting model for advanced walkers or fast runners is the ITEN , the first model ever produced that takes its name from the famous Kenyan city nicknamed the city of champions.

Then there is the LAPATET , a very comfortable more protective model ideal for medium and long distances to which the KOOBI FORA ideal for off-road activities has been added.
Text Giorgio Garello

Sale Hoka One One shoes: speed instinct, speedgoat, mafate, stinson, challenger, clifton, vanish, gaviota

Choosing the right shoe with HOKA ONE ONE between speed instinct, speedgoat, mafat, stinson, challenger, clifton, vanish, gaviota

You are a runner or a trailer, your goal is speed or strength, performance or comfort. Have you ever wondered, "What will be my right shoe?" In this article we will look at the whole collection of HOKA ONE ONE winter fall 2017, many of them considered the shoe of the moment for both the trail world, which surely represents the core business of the brand , both for road racing.
The investments made by the two French companies Jean Luc Diard and Nicolas Mermoud have been directed both to the mountain and to the asphalt, and this has led to the historic result in the KONA 2017 scandal where HOKA has hit the competition on 18 , 1% of Lava magazine's shoecount preferences vs. 12.6% of SAUCONY and 12.4% of ASICS.
Not only at EXPO's show HOKA sold 625 pairs of shoes over the old record set in the last edition and record of all time.
It is a clear sign that HOKA has raised the stand of performance and comfort not only for track but also for running models. Let's look at them in the specific one for one, pointing out the features and differences between model and model. To help you choose the right shoe, we list the innovative features of the new HOKA ONE ONE collection.


Inspired by Karl Melzter, who holds the record of races over 100 miles in addition to the record of the Appalachian Trail (2,190 miles), which embodies the motto "Go Everywhere, Run All", this shoe is designed to attack all categories of technical route . And with this daring and fully redesigned iteration, we have improved form, stability, and durability. Built on a new slab, the larger midsole creates even more stable platform for the foot and offers a wider fit on the tip with reinforced areas where they serve. The Vibram® sole is deeper and more aggressive and adapts to all types of challenging terrain, while the revised upper improves comfort in the upper part of the shoe. The SPEEDGOAT is a fast shoe for demanding tracks. Sale from motos HOKA SPEEDGOAT 2.


A soft and responsive shoe, SPEED INSTINCT 2 incorporates HOKA's PRO2Lite ™ technology to provide a more cushioned and durable heel. Light cushioning with lightweight midsole is achieved thanks to a full rubber sole, equipped with multidirectional tabs for better traction. Above the sole is a more sophisticated upper with an adaptive fit, a more breathable mesh pattern and a foot support. The SPEED INSTINCT 2 is one for a track runner, adaptable enough for running on the mountains and for the most demanding downhill. Sale from motos HOKA SPEED INSTINCT 2


The MAFATE SPEED 2 has been designed to provide support and cushioning on any technical ground and at any distance, featuring a deep chassis designed for foot support and a Meta-Rocker tuned to facilitate soft footsteps during travel. The sole uses deep grooves to fit a variety of terrain and the 5 mm Vibram® Mega-Grip sole grip ensures stability even in the most debilitating terrain. The MAFATE SPEED 2 is suitable to follow you kilometer after kilometer, far enough where your trail takes you. Sale from motos HOKA MAFATE SPEED 2


HOKA STINSON AT4, built on a new, broader base, the STINSON ATR 4 has a much improved shape that suits what is meant for long and technical routes and on any background you want to explore. This All Terrain model is equipped with a wider area of ​​the forefoot, coupled with the dampening feature and the durability of the sole; this means that with this model you can go faster and longer with a small impact on the articulation of the foot and lower limbs. The new sole allows it to be used in any condition and situation that you will find in an ultra-durable race where you can alternate different background and weather conditions even within the same performance. Stinson 4 really puts All Terrain in ATR. It has an aggressive look for aggressive performance, HOKA STINSON ATR 4 can take you away with maximum comfort. Sale from motos HOKA STINSON ATR 4


A versatile shoe, this shoe excels in the mountains, on the roads, and in any medium. Nicknamed Clifton for trail ruinning, this updated CHALLENGER is soft, fast and very safe. The now well-defined geometry of the HOKA intersuola allows a smooth travel throughout the movement and the 3 's suportive fit for the metatarsus makes it even more comfortable on the road or on the trails. The breathable upper with reinforcement and rubber overlays and the pulleys for traction in all terrain complete the offer. Sale from MOTOR CHALLENGER ATR 3


As you would expect from its prestigious Clifton brand, version 4 is light, soft and very, very fast. Inside there is the midsole with the famous geometry of HOKA, to which an updated foam layer has been added to ensure a constant cushioning throughout the life of the shoe. The surprising look of CLIFTON 4 will surely attract everyone's looks. And this before you experience the best fit and mesh mesh. It is still very Clifton but with an air of refinement in this latest version. We put this new Clifton into the fastest-performing HOKA brand's family of shoes, and certainly the one presented in this collection is the best Clifton ever. Sale from motos HOKA CLIFTON 4


VANQUISH 3 is made for the runner in search of a premium, brilliant ride that requires comfort and reactivity to a new level. Built on a new midsole consisting of two layers of EVA, lightweight and versatile, further refine the Vanquish 2 Competition Winner of the Competitor Magazine Editor's Choice. Asymmetric external upgrade supports all parts of the foot and improves breathability. Sale from motos HOKA VANQUISH 3


Designed to run on hard, artificial surfaces, BONDI 5 gives you comfort for long walks, and enough traction to accompany you in the trails if you want to deal with them. The evolution of the Bondi family, 5 is the most cushioned in the specific street line of HOKA ONE ONE. With another foot tip fitting, enhanced breathability and support, and better compression set, provides a smooth, cushioned and balanced effect in the travel movement. The full-EVA midsole and the Meta-Rocker layer are mounted on an up-to-date Comfort Frame frame and the padded tongue with a superior comfort throughout the foot. Sale from motos HOKA BONDI 5


An excellent stability shoe, GAVIOTA has a better cushioning with the new HOKA ONE ONE J-FrameTM technology. The HOKA J-FrameTM provides support and protection during the foot guide without the use of rigid and unreasonable materials. The improved sole thanks to the new EVA / Rubber RMAT® ensures longer wearing durability: this is an ideal shoe for the runner who wants to shake off the constraints of traditional support shoes. Sale from motos HOKA GAVIOTA


HOKA ONE ONE, known for its innovative approach to the race, tackles stability issues with the arrival of Arahi. Quite light and cushioned, the ARAHI redefines what it is you can do with a support shoe. With HOKA's new J-FrameTM technology, technology designed to further enhance the active frame provides support and protection while riding the foot without the use of rigid materials. They call it dynamic stability. We believe this is the future of the stability racing shoe. Sale from motos HOKA ARAHI


HOKA ONE ONE Clayton 2 shoes are a low heel-toothed model, designed to provide maximum damping. Ideal for those who like to run daily and have a support to the ground with supination or neutral. The Hoka One One Clayton 2 is a versatile model for anyone who is running daily. The forefoot is harder than the heel, so it can be more propulsion in the race while the high soles absorb the impact of the impact on the ground. the RMAT sole promotes shock absorption while the wide impact area disperses the vibration. These Hoka One One Clayton 2 are a sporty model for every dynamic sport. Sale from motos HOKA CLAYTON 2


Agile, responsive and dynamic, the TRACER 2 is our lighter walking shoe. You will not find another shoe with the same lightness and the same softness elsewhere. We kept everything you liked the original. Specifically, the dual-density PRO2Lite dampness offers optimal damping in the heel and forefoot response, the feel of fitting footwear and its unique balance between protection and performance. Adding to this is a new ultra-lightweight upper featuring a mesh designed with a more wrap-around forefoot and TPU overlay for those looking for performance when the race gets fast. The top is finished with a repeat pattern inspired by the Doppler effect. Sale from motos HOKA TRACER 2


Called by the Maori HUPANA word meaning "return to spring", this model thanks to its RMOT® sole and midsole creates a feeling of flying just above the ground. This feeling is reinforced by the ultra-breathability of the knit top. Hupana is a shoe that you can wear all day long. From the racing to the race to the city, the feeling of softness for which HOKA is renowned and the lightness of the sole and midsole RMAT® create a unique combination of durability and responsiveness. With its clean lines, great versatility and great fit, Hupana is a shoe that you want to add immediately to your collection of running shoes. Sale from motos HOKA HUPANA

Sale Frame Wheels ARGON 18, Nitron Pro, Gallium Pro, E119 TRI, E117

Sale of chassis Road bikes and Triathlon ARGON 18, Nitron Pro, Gallium Pro, E119 TRI, E117

ARGON18 is a Canadian street bike brand and Triathlon born in 1989.
Over the last 25 years, ARGON18 has constantly innovated to provide its athletes and their customers with a more productive product. The first 100% carbon cycling frame dates back to 2001.
In 2007 ARGON18 is 2 times on the podium at Kona's Ironman World Championship.
After numerous collaborations with professional cycling teams, in 2005 ARGON18 became the official sponsor of Team BORA-ARGON18 and participated for the first time at the Tour de France.
In 2017, ARGO18 becomes the official supplier of Team ASTANA PRO CYCLING.
Also in 2017 ARGON18 is the 5th absolute brand for the number of bikes at KONA's latest IRONMAN. But we see some models of the ARGON18 bike range for the 2018 season.


Frame we read just 830g, but at the same time very rigid. The geometries of this frame have a particularly aerodynamic design that offers maximum rideability even in the most demanding slopes. The NITROGEN PRO chassis also comes with a carbon-built aerodynamic handlebar that guarantees better aerodynamics (less than 30% strength compared to a traditional 4-blade front handlebar with a saving of more than 5 watts). This winged handlebar offers greater rigidity thanks to the solution in a single handlebar-attachment, without losing the chance to have all the adjustments of a traditional solution.
Finally, the presence of front aerodynamic brake calipers placed behind the fork liners should be emphasized.
MOTUS price of the chassis kit: 4312 euros. Possibility of assembly with components, wheels and transmission unit at will


The weight of the ARGON18 NITROGEN frame is only 990gr. The fork weighs instead 366gr. Unlike the NITROGEN PRO, the NITROGEN chassis kit does not include the carbon-built handlebar. The rear derailleur fork is carbon and replaceable. The central movement box, like in all ARGON18 frames, is BB86 type. Note the carbon reversible aerodynamic seatbelt. MOTUS price of the chassis kit: 2631 euros. Possibility of assembling with components, wheels and transmission unit at will. BUY NITROGEN TELG ARGON 18


Available both in the disc brake version and in the traditional brake version. The weight of the frame is 769gr (861gr in the DISC BRAKE version). This is an extremely light and comfortable frame, suitable for all routes. GALLIUM PRO is the perfect bike for climbing lovers. It allows mounting of wheels up to 28mm thick. The GALLIUM PRO steering tube, like other ARGON18 models, features 3D HEADTUBE technology, with integrated spacers of 10mm and 20mm, allowing 3 different height adjustment for the steering range and increasing the rigidity of the front axle compared with the use of traditional thicknesses . Plus note of this frame is the central movement with ceramic bearings CERAMICSPEED The GALLIUM PRO is also available in the TEAM REPLICA ASTANA version. MOTUS price of the chassis kit: 3079 euros. Possibility of mounting with components, wheels and transmission unit as desired ACQUISTA GALLIUM PRO TELAIO ARGON 18


One of the lightest ARGON18 frames, with its 798gr weight. Thanks to the thicknesses supplied, the steering range can be adjusted in height from 15mm to 25mm. The ASP1600 carbon seatpost is reversible and allows a saddle back from 15mm to 25mm. GALLIUM is a chassis tested on the most important routes of the WORLD TOUR circuit.


ARGON18 E119 TRI is a gorgeous frame with geometries specifically designed for triathlon. In monocoque carbon, the E119 is designed for maximum aerodynamics. Handlebar and wheels are easy and fast to disassemble for those who often travel. The vertical column has a 78 degree angle. The front brake is embedded in the fork and is covered to improve aerodynamic efficiency. The brake is also considerably lighter than a Dura Ace brake caliper. The rear brake is positioned over the oblique lashes, in an aerodynamic position that increases the wheel housing, avoiding the friction of the rim on the skids (eliminates the need for quick release allowing a faster wheel change).
In size M the frame weighs only 1130gr. The cables run 100% inside the piping. The chassis kit also includes a carbon handlebar with attachments.
ARGON E119 is also available in the TRI + version, which also includes storage systems (for fingers or accessories) and for hydration, front and rear, designed in synergy with the chassis to ensure that it does not compromise the aerodynamic efficiency of the " bike set + accessories. MOTUS price of the chassis kit: 3863 euros. Possibility of assembly with components, wheels and transmission unit as desired BUY E119 THREE ARGON FRAME


The younger brother of the E119 TRI model is a UCI approved frame of 1470gr., Also 100% carbon monoxide. Equip the same fork of the NITROGEN model, The rear fork is horizontally mounted on the wheel, machined CNC and interchangeable. The seat is made of aerodynamic carbon, with a 78 degree angle. Fremo bodies are aerodynamic TRP, for maximum performance and reliability. For the E117 TRI chassis, the TRI + version includes front and rear accessories for hydration and storage. MOTUS price of the chassis kit: 1848 euros. Possibility of mounting with components, wheels and transmission unit as desired BUY E117 THREE-STANDARD ARGON 18

Discounted online online sale Argon Bike Bicycle 18

Payment by installments for sporting goods

It is now possible to pay in installments the articles present on motusport that have a value greater than € 300. Payment in installments for bikes, triathlon and ironman frames and wheels, triathlon and ironman wetsuits, garmin watches, triathlon clothing and accessories for men and women

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On MOTUS you can preview the new AERO TOP and BRUTAL SHORT items from the new IRONMAN collection by COMPRESSPORT

The collaboration between the Swiss brand COMPRESSPORT and the world's leading brand of triathlon IRONMAN came to its second year. COMPRESSPORT is recognized globally as a reference company for the clothing of all triathletes, with the company's commitment to improving the athlete's well-being at both the performance and at the moment more important than it is Of recovery. With the help of SYLVAIN LAUR, founder of the Besancon University, COMPRESSPORT has always sought to adapt compression zones to different sports, and this is why the results of the company founded in 2008 have also come to other disciplines such as TRAIL, ULTRATRAIL, CYCLING and RUNNING. We remember that COMPRESSPORT has launched important marketing initiatives such as the one that links the Swiss brand to the Queen of the Dolomites LAVAREDO ULTRA TRAIL. COMPRESSPORT also sponsors more than 500 professional athletes between IRONMAN, ultratrailer and runners that push the search further and further. This new COMPRESSPORT collection for IRONMAN is the synthesis of all the researches and tests carried out by the Swiss company to improve the performance of the athlete and give that feeling of well-being and lightness that COMPRESSPORT products bring, and we of MOTUS are proud of Present it in preview.


OROLOGIO GPS GARMIN FORERUNNER 935  010-01746-04.jpgComing out in April on brand new triathlon and multisport GARMIN FORERUNNER 935. Available in two versions: just watch (black strap) or bundled with heart rate monitor SWIM and TRI (yellow strap).
You can book and purchase from MOTUS your new Forerunner935 or the new watches FENIX5 advantageous price conditions: use promo code GAR10 in the shopping cart and get an extra discount of 10%
The new Forerunner multisport GPS 935 is a smartwatch from light weight: only 16!!. The heart rate measurement can also be done from your wrist triple LED optical sensor. With Forerunner 935 introduces new athletic condition indicators. TrainingStatus, based on the training load of recent activity, indicates whether the workout was productive or overloaded. TrainingLoad, relying on oxygen consumption after exercise, measure the load level of the seat. Forerunner935 also has an evolved version of the calculation Training Effect 2.0, giving the athlete's aerobic and anaerobic level on a scale from 1 to 5, color graphics, session you just performed.
Forerunner 935 is able to deliver the Stress score, which measures heart rate variability based on a test and a historian at least 7 exits.
Forerunner 935 comes with a barometric altimeter and an electronic compass to 3 axes. Has finally also a thermometer which, with Forerunner 935 untied from the wrist, accurately detects the temperature outside.

Personalized training programs for TRIATHLON, IRONMAN, XTERRA, RUNNING, CYCLING, MTB

Personalized training programs for TRIATHLON, IRONMAN, XTERRA, RUNNING, CYCLING, MTB

We specialize in personalized training programs.
Whether you're training for your first race or you're already an expert, a proper training program will help you be ready for the day of the next race.
You can choose the one that suits you best from our training plans, created directly by our coach.


For those who sign up for any 12-month subscription, the FITRI Membership is FREE!

  • Athlete medical history
  • Objective evaluation based on field tests
  • Personalized training program with 8-week sending frequency
  • Account Base TrainingPeaks
  • Monthly feedback through TrainingPeaks
  • FITri membership
  • MTrainingLab Triathlon Body Castelli All Out Speed Suit
  • Athlete medical history
  • Field test with evaluation of video footage taken by the athlete and related considerations
  • Discussion of training sessions, organization of future training and race planning
  • Personalized training program with 6-week sending frequency
  • Account Base TrainingPeaks
  • Weekly feedback through TrainingPeaks
  • Food tips
  • Possibility to modify the training program without restrictions
  • Advice for choosing products for swimming, biking, running
  • FITri membership
  • MTrainingLab Triathlon Body Castelli All Out Speed Suit
  • Athlete medical history
  • Field test in the presence of the coach
  • Field meetings during training and / or competitions for a minimum of 4 matches
  • Personalized programs with 4-week sending times
  • Personalized programs for muscle strengthening and core stability
  • Premium TrainingPeaks account
  • Weekly feedback through TrainingPeaks and telephone conversation
  • Dietary advice and supplementation during the various training periods
  • Possibility to modify the training program without restrictions
  • Advice for choosing products for swimming, biking, running
  • FITri membership
  • MTrainingLab Triathlon Body Castelli All Out Speed Suit

Sale of running and trail running shoes ALTRA

Sale running shoes and trail running shoe Altra lone peak, torin, escalante racer, Olympus, Vali, Paradigm

Sale running shoes and trail running shoes ALTRA: sale price shoe Altra lone peak, torin, escalante racer, Olympus, Vali, Paradigm

ALTRA running shoes: anALTRA way to run and imagine your ride When you run there are things you can measure. Times that can be enclosed by a stopwatch. Distances that can be marked with scientific precision from your GPS. And then there are performances that you can't measure but that you can feel and live on your skin. Like the performance of your running shoes, the only real companions of hundreds of miles ground on roads and dirt roads. In this case you have no tools to tell you how it will go first, or that they can tell you how it went, but you will have only yourself: the most severe judge for your body. This is what Brian Beckstead, one of the founders of Altra, must have thought when, in 2010, at the 94th mile of the Wasatch 100 ”he found himself crying with joy for having realized that he didn't even have a blister on his feet, and to have improved, to same time, his own record of the previous year. It is in situations like this that a shoe can say a lot about itself to those who are wearing it. And if there are running shoes that can be described based on materials, design, or a logo, there are ALTRAs that can be told based on a passion that becomes the first technique and then reality.
This is Altra running running shoes . It's a passion for running cultivated by two young people. It is the curiosity to understand how to change and improve, grown in the back room of the running store of your family. The courage to experiment, kilometer after kilometer, challenge after challenge like a trial shoe can change and make your running experience more and more comfortable. AnALTRA is all this that becomes a trial running shoe where passion translates into an unparalleled realization technique. Suffice it to say that one of its creators, warmed the shoes that his friends wore, in a toaster oven, to modify the structure and make them more suitable for the way of running.

ALTRA men's running shoes and ALTRA women's running shoes . The top models for these running shoes are lone peak, torin, escalante racer, Olympus, Vali, Paradigm.
Altra's attention to runners has reached levels never touched so far. The shoe is differentiated on the basis of female and male physical characteristics, thus reaching models dedicated to female runners. The starting point of such a revolutionary concept is the physical conformation of the female foot, characterized by a higher back of the foot and a longer arch. This is how Fit4Her was born, the shoe imagined and designed for her.

ALTRA zero drop running
But Altra is a universe of ideas that turn into a pair of running shoes. All the models are characterized by the ZeroDrop system, which allows the foot to remain perfectly aligned so as to have a more natural position, a zero impact support and a more correct running posture.
FootShape Toe Box is the ALTRA system designed by Altra and present in all shoes. Thanks to this patent, all the toes can be extended inside the shoe in a natural way, allowing the toe to remain straight. This position will result in a stability never achieved before and in a considerable capacity to push.

The ALTRA flagship running and trail running shoes are lone peak, torin, escalante racer, Olympus, Vali, Paradigm and ALTRA women's trail running shoes


From March the new multisport GPS watches GARMIN FENIX 5. You can now book them from MOTUS and be one of the first owners of the new FENIX 5.
The Garmin Fenix5 are available in 3 sizes and in a variety of styles, all with technology to measure heart rate from your wrist. Fenix 5 Sapphire versions have highly resistant Sapphire Crystal lens. The screen is in color, no glare. GARMIN watches are water resistant to 10 atm Fenix5. The straps can be replaced quickly and easily. the Fenix5 are also compatible with the belts and HRM HRM-Tri-Swim. Fenix 5 is also great for cycling and is compatible with power meters VEKTOR. Cartographic maps are also available in version Fenix 5 x preloaded.
Fenix 5 series is designed to follow the athletes in their sports and outdoor activities. Has multisport profiles to practice running, cycling, swimming, trail running, kayaking, indoor workouts, cross country skiing, triathlon and recreational activities such as hiking, rowing indoors and outdoors, SUP, climbing, skiing downhill and much more.

Sale ON RUNNING running and trail running shoes

Sale Shoes On running: running and trail running shoes for those who love running.

Sale Shoes On running: running and trail running shoes for those who love running.

From motus you can find the Shoes on running at the best price: men's running shoes, running shoes for women, trail running shoes for men and trail running shoes for women

No one, more than the creators of the On running shoes, must have wondered what a runner is looking for in a pair of running shoes. It is a question that only those who really run can answer. And whoever imagined and then created the shoes On running knows this well. Because behind it there is not only experience but three experiences: those of three fans for running, able to look at the race with different eyes. A former duathlon champion, an engineer from the Zurich Polytechnic and a simple, so to speak, lover of running. Together, they decided to create the perfect running shoe. The shoe that in just eight years has become the running shoe chosen by millions of runners worldwide. At the base of the global success of On Running shoes, there is only technique and passion. The technique behind the design of every single model is the passion of the race, which makes On a shoe suitable for the amateur race as well as to face the toughest routes and allow, for example, Frederik Von Lierde to win in the 2013 the title of Ironman cutting the finish line first with his On Cloudracer at his feet. Or suitable for those who, like Triathlon champion Nicola Sprig, get on the podium at the 2016 Olympics in Rio de Janeiro after running with an On running pair

COUPON CODE 10% onrunning10

What makes On running shoes so special?

Technique and knowledge of the race. Of the ability to give to those who run on a pair of shoes, the feeling of "running on clouds". Extreme lightness is accompanied by a cushioning capacity limited to just the foot support phase, letting the shoe be free to follow the natural thrust of the foot a second after touching the ground and giving, literally, the feeling of taking flight from the ground. Cushioning and take-off thus become a natural sequence that never hinders the race but accompanies it making it incredibly light. And it's not just a feeling. Studies carried out on On shoes, performed by leading scientific institutes such as the Swiss Federal Institute in Zurich, show that those who have raced wearing On shoes on their feet, run with a lower than average heart rate and lower blood lactate levels.
Wearing On Running shoes means choosing a company that makes research, innovation and development a goal to be achieved every day. And the succession of prototypes and models over time testifies to attention to the race that never fails. As in 2014 when On launches the On Cloud shoes, the first fully cushioned shoe.
Today On running offers models based on patented technologies such as Helion super foam, which ensures maximum resistance to stress and, at the same time, the highest levels of lightness that combine cushioning and elasticity, maintaining maximum performance in all weather conditions.

The leading shoes are ON RUNNING, running and trail running shoes: ON CLOUD, ON CLOUD X, ON CLOUDSWIFT, ON CLOUDFLOW


By MOTUS you can find the new PETZL headlamps 2017. PETZL headlamps are lighting devices useful for trail running and outdoor activities for moletplici. You can run or walk in tuitta security thanks to powerful lighting that these PETZL headlamps are able to project on your path. PETZL technology ensures great autonomy, dosing the light output according to changing environmental conditions.
Depending on the needs you can choose nlampade a dellòe frontal PETZL three categories: CLASSIC, ACTIVE and PERFORMANCE.
NAO + REACTIC +, REACTIK, ACTIK, MYO TIKKINA, TIKKA, ZIPKA, and are just a few models of PETZL headlamps. Some models have replaceable and rechargeable batteries PETZL. PETZL headlamps are lightweight, sturdy and are stable on the head even under the most extreme conditions. CONSTANT LIGHTNING technology allows us to offer constant lighting performance regardless of the level of battery charge. When the batteries are almost empty, the move to reserve function is automatic. The rays of light are varied, large (near vision) or focused (vision in the distance).
For your trail running races or for your outdoor activities (trekking, hiking, outdoor) you can purchase the new PETZL headlamps online by clicking on the button below

KUOTA: promotion combined with CHALLENGE RIMINI 2019

For the 2019 edition of Challenge Riccione, a partnership was signed between two brands, which make the desire to win their distinctive mark.
Kuota is the brand that has written the history of Italian and international triathlon along with athletes like Norman Stadler and Daniel Fontana.

Already a partner in the past seasons of events over the Olympic distance, Kuota has chosen the prestige of Challenge Riccione to stand out as a protagonist in the multidisciplinary racing world over long distances. The company has chosen this year to confirm its support for the event, in the belief that it can receive a visibility that matches the best marketing ambitions.

Kuota is thus presented in Riccione with all the best products, a highly qualified bike service to support all the athletes in the race and an unmissable promotion.

All the details of the promotion dedicated to athletes enrolled in Challenge Riccione 2019

Take advantage of the promo dedicated to you who are enrolled in Challenge Riccione. Choose your bike among all the models in the range and pick it up at the race village stand, directly in the company, at the nearest retailer or at the address that suits you best!

They are waiting for you:

  • A 20% discount on the list price for products in the Kuota range dedicated to triathlon.
  • Two very rich mechanical maintenance products kits for the no-draft world and the road world signed by some of the best companies on the market.
  • A professional Bike Fitting service offered by FitLab, based on an advanced posturological evaluation, to discover all the advantages that can derive from being correctly placed in the saddle according to your biomechanical needs.
The advice of the specialized technicians of the company, in the guide to the choice of the most suitable product for you and technical support and assistance through an exclusive dedicated channel via email
This email address is being protected from spambots. You need JavaScript enabled to view it. , Facebook Kuota Italy , or telephone 339 6980077
MOTUS is your KUOTA dealer triathlon store. Look at the KUOTA products here:

For information on KUOTA products and promotion call us at 055 828315 or write to This email address is being protected from spambots. You need JavaScript enabled to view it.


IRONMAN training programs ITALY Emilia Romagna 2017

 programma di allenamento IRONMAN ITALYIn cooperation with MTrainingLab we structure specific training programs for those who wish to prepare for the first IRONMAN Italy to be held on September 25, 2017. To accommodate the Ironman Italy Emilia Romagna, which will welcome athletes, and accompanying persons among the beautiful scenery, the culinary tradition and the beautiful Adriatic coast, only a few kilometres from Bologna and Rimini.
MTrainingLab, in addition to program training tables, also organizes the Ironman race camp directly on Emilia Romagna in Cervia.
Also as race specific Ironman 70.3 training approach we propose to Pescara.
Contact us for information: This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.

HOKA ONE ONE is official shoe of IRONMAN Europe and North America

hoka ironman partnership Ironman has announced a multi-year deal and extends its collaboration with the Hoka One One running shoes brand. Based on this renewed partnership, Hoka is the official running shoe for Ironman Europe and North America . In 2017 Hoka was the most used shoe by the Ironman World Championship finisher in Kona, Hawaii.

The partnership between Ironman and Hoka will add further content to the "Humans of Hoka" campaign that follows the journey in real life and the stories of triathletes and athletes of all levels, from the finisher of the first time, to those who are overcoming the challenges of life up to professionals committed to compete at the highest levels. The campaign consists of engaging content and videos distributed online and on social media. With the new agreement, 40 new stories will be released around the world that will talk about Ironman and Hoka throughout the year.

"We are thrilled to continue to expand our support to Ironman competitions and thus reach more and more triathletes, both established and beginners, in the world". Says Lee Cox, Hoka One One's global sales and marketing vice president . "Hoka is committed to telling authentic stories and the partnership with Ironman allows us to spread it more widely in Europe and North America. Those who participate in an Ironman face one of the most exhausting processes imaginable and has high demands on footwear. It is no coincidence, therefore, that our products are at the foot of an increasing number of triathletes every year ".

"All members of the Ironman family are delighted with the new partnership with Hoka One One," says Ironman CEO Matthieu Van Veen . "Being a partner of such a prestigious running brand demonstrates how we constantly strive to offer excellence to our athletes. This innovative collaboration is focused on producing creative content from the Ironman digital team. The Humans of Hoka series will highlight the incredible journey of the Ironman ".

The renewed partnership between Ironman and Hoka sees two great endurance and sports ambassador brands lined up, such as the new acquisition, the three-time world champion Ironman Mirinda "Rinny" Carfrae, the world champion Ironman Heather Jackson , the former triathlete included in the Ironman Julie Moss Hall Of Fame, and six-time Ironman world champion Dave Scott .

Hoka will be present at a selection of events Ironman and Ironman 70.3 which includes 40 races in North America and 32 in Europe , in addition to the cAMPIONS of the world of Ironman and Ironman 70.3 . Each Ironman race consists of 2.4 miles swimming, 112 miles on bikes and 26.2 miles of running. The Ironman 70.3 is articulated in 1.2 miles swimming, 56 miles by bike and 13.1 miles of racing.

IRONMAN 70.3 ITALY Pescara 2017 training program

Programma di allenamento per IRONMAN 70.3 ITALY Pescara 2017In cooperation with MTrainingLab we structure specific training programs for those who wish to prepare for IRONMAN 70.3 Italy Pescara next June 18, 2017. This race is for many athletes a classic event that failed and since this year is an excellent starting point for those who wish to prepare for the Ironman Italy Emilia Romagna.
MTrainingLab, in addition to program training tables, you will be able to participate in camp to be held directly on the race tracks of Ironman 70.3 Pescara.
Contact us for more information: This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.

TOPO ATHLETIC: + 70% IN 2017

Stephen Matera 10-18-17 DSC1937-740x400 The running of Topo Athletic is all downhill. The American company founded in 2013 by Tony Post has in fact closed 2017 with a growth of 70% on 2016 and an increase of 20% in stores . But if the past year has been more than positive, the trend for the coming seasons is about an already announced success. The orders for the SS18 have reached + 100% compared to the previous season and the order collection for the FW18 / 19 starts in the same direction of growth. Online sales also contributed to this success , increasing by 50% compared to an increase in contacts of 10% (increase in consumer purchase references).

The company is preparing for a great 2019 with new projects , including the inclusion of three new models dedicated to trail running that will have the Vibram Megagrip sole and two new road models with numerous color variations. Topo Athletic aims to win back many awards in 2019 , as done earlier in 2016 (Best Runner's World debut with the Ultrafly model, best Trail Running shoe with MT2, best product with Hydroventure for the National Geographic Adventure, best training shoe with Halsa for Health) and prepare the real take-off in the American and international market , where to represent the brand there are already 100 ambassadors with leading exponents in different disciplines.

The stores that sell Topo shoes in the USA are currently 400 and are specialized running and outdoor stores . The giant REI in the outdoor has just started a partnership that involves the development of different products in collaboration with the brand. The Terraventure model in 2017 was one of the best sellers in the American chain . The target audience is very interesting because it is mainly a matter of millenials or a target called early adopters, a very eclectic consumer and ready to embrace the news without prejudice.

The natural running is also growing and is driven by wellness in general , which now includes many segments in clothing, training, food & drink, etc. In 2018 there are already collaborations with exceptional technical partners such as Event and Ortholite.


Stephen Matera 10-18-17 DSC0345

(Source RunningMagazine)

(photos by S. Matera)

Elbaman 2016: results of the 12th Edition


Archived the 12th edition of Elbaman, Elba's race held on long distance and 70.3!

This year the starters were 815, marking a new record for this event.

Day marked by an absolutely favourable weather, race dominated, much to the delight of the warm public, Italian athletes. Everything went the best way possible without major reportable events.

To emphasize the involvement of Simone Baldini parathleta, athlete from San Marino which is measured, with great courage and despite his disability with long distances, which completed the Elbaman 70.3

Complete results (click here)

Here are the podiums of the two categories, divided by genre.

Elbaman 70.3
Men's podium
Stefano 4:45 (Cusiocup) 1:32.57 Luciani
2 Gao Thomas (T.D.) 4:56:52.10
3 Tan Mattia (Cusiocup) 5:03:39.22

Women's podium
1 Peroncini Eleanor (Cus Parma Asd) 5:37:58.83
2 Saddle Mary Alphonsa (T.D.) 5:46:58.12
3 Offences Alessandra (Phisio sports Lab Tri) 5:52:19.36

Men's podium
1 Simoncini Leonardo (T.D.) 10:04:36.46
Steve Osborne (GBR) 10:07 2:32.22
3 Vergano Gabriele (Cus Torino Triathlon) 10:27:49.57

Podium Femmininile
1 Engelke-Horn Carolin (GER) 11:42:44.90
2 Tonetti Emanuela Scilla (TRI SAMVERGA) 12:39:45.93
Francesca 12:46 (T3) 3-pin: 12.02

(source press promoter- Facebook Page Photos)

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