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TOPO ATHLETIC: + 70% IN 2017

Stephen Matera 10-18-17 DSC1937-740x400 The running of Topo Athletic is all downhill. The American company founded in 2013 by Tony Post has in fact closed 2017 with a growth of 70% on 2016 and an increase of 20% in stores . But if the past year has been more than positive, the trend for the coming seasons is about an already announced success. The orders for the SS18 have reached + 100% compared to the previous season and the order collection for the FW18 / 19 starts in the same direction of growth. Online sales also contributed to this success , increasing by 50% compared to an increase in contacts of 10% (increase in consumer purchase references).

The company is preparing for a great 2019 with new projects , including the inclusion of three new models dedicated to trail running that will have the Vibram Megagrip sole and two new road models with numerous color variations. Topo Athletic aims to win back many awards in 2019 , as done earlier in 2016 (Best Runner's World debut with the Ultrafly model, best Trail Running shoe with MT2, best product with Hydroventure for the National Geographic Adventure, best training shoe with Halsa for Health) and prepare the real take-off in the American and international market , where to represent the brand there are already 100 ambassadors with leading exponents in different disciplines.

The stores that sell Topo shoes in the USA are currently 400 and are specialized running and outdoor stores . The giant REI in the outdoor has just started a partnership that involves the development of different products in collaboration with the brand. The Terraventure model in 2017 was one of the best sellers in the American chain . The target audience is very interesting because it is mainly a matter of millenials or a target called early adopters, a very eclectic consumer and ready to embrace the news without prejudice.

The natural running is also growing and is driven by wellness in general , which now includes many segments in clothing, training, food & drink, etc. In 2018 there are already collaborations with exceptional technical partners such as Event and Ortholite.


Stephen Matera 10-18-17 DSC0345

(Source RunningMagazine)

(photos by S. Matera)

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